Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Meta and Mozilla’s new browser-based attribution system for web ads appears to solve an interesting math problem. But if applied to real-world advertising, it will increase privacy risks for users, ...

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

The Omnicom-IPG deal “creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency ...

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be ...

Universal opt-out mechanisms – like a legally mandated version of Do Not Track – are about to start getting more attention ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...