As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...

Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...