Campaign Brief

Anthologie partners with iLA to launch NowNext Wellbeing App for midlife Australians

NowNext is a new, free wellbeing app developed by Independent Living Assessment (iLA) to support Australians aged 45–65 to build small, sustainable habits that fit into real life. Now live nationally, ...
Campaign Brief

Advance Care Planning urges Aussies to plan ahead this Advance Care Planning Week 2026 in new campaign via Binge Creative

As Advance Care Planning Week (16-22 March 2026) approaches, Brisbane local Marie, 86, is urging Australians to have conversations that can spare their families confusion, conflict and emotional ...
Campaign Brief

Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium - ...
Campaign Brief

Ete Davies joins LePub as Global COO

Ete Davies has joined LePub as Global Chief Operating Officer, bolstering the executive leadership team and reflecting the agency's focus on evolving its proposition, services, operational model and ...
Campaign Brief

G Flip reignites ‘All Fired Up’ for Paramount+ x AFC Women’s Asian Cup campaign via Hello

As Australia delivers an unforgettable chapter in women's football with the AFC Women's Asian Cup 2026, Paramount+, Hello and ARIA Award-winning artist G Flip have reworked the rock classic All Fired ...
Campaign Brief

Former Seven News Reporter Annie Pullar Joins Sunday Gravy as PR Strategy Lead

Sunday Gravy has appointed former Seven News Reporter, most recently reporting from London, Annie Pullar, as PR Strategy Lead ...
Campaign Brief

West Coast Eagles unveils ‘All The Way West’ via newly appointed agencies Carat WA + Hypnosis

Carat and Hypnosis have been appointed as agencies of record for the West Coast Eagles, one of the Australian Football League's most prominent clubs. The agencies' first major assignment - the launch ...
Campaign Brief

Mitchell & Ness x McLaren launch ‘The Fit Lane’, the world’s fastest fitting room via 2045

Formula 1 into Melbourne retail this weekend with the launch of The Fit Lane, the world’s fastest fitting room experience in ...
Campaign Brief

ABC News launches new ‘Keep Asking’ national brand campaign via Leo

ABC News has launched a new national brand campaign 'Keep Asking'. The campaign, created in partnership with Leo Australia, highlights the role of ABC News as a trusted source of journalism in ...
Campaign Brief

Trade Me Marketplace gives Kiwi something to sing about in new ‘Goodbye, Things’ campaign via Special, DARKHORSE, MBM and TRA

An agency village consisting of Special, DARKHORSE, MBM and TRA have collaborated to produce Goodbye, Things, a campaign that ...
Campaign Brief

Zaid Al-Qassab to step down as Global CEO of M&C Saatchi Group

Zaid Al-Qassab will step down as CEO of M&C Saatchi on March 31 after less than two years in the role. The company said the departure was by mutual agreement following a recent profit warning. Current ...
Campaign Brief

Medium Rare expands into experiential and live content services with FlyBuys event

Medium Rare Content Agency has expanded its offering to include experiential and live content services, launching with The Remarkable Show for Flybuys. The event brought 150 of the loyalty program's ...