Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business.

Hong Kong-listed collectible toy powerhouse Pop Mart is strategically diversifying its operations, embracing entertainment and global expansion—and reshaping how fans experience its beloved “ugly-cute” Labubu character.

The following blind boxes will be available for purchase Tuesday night, Aug. 19: Have a Seat Vinyl Plush Blind Box − Single boxes and whole sets will be available to order during launch. Exciting Macaron Vinyl Face Blind Box (pre-order) − Single boxes and whole sets will be available to order during launch. The estimated shipping date is Sept. 29.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.