Known as “Mother” to her acolytes in the fashion industry, McGrath has created cosmetics lines for Giorgio Armani and Dolce & Gabbana, as well as her own eponymous brand in 2015, which she owns alongside minority investors. She has created sequined masks for Givenchy, film-noir looks for Prada and a tribute to David Bowie for Maison Margiela.

The campaign for the brand's first color cosmetics collection, debuting in China on Wednesday, will feature Hoyeon.

While Louis Vuitton is first and foremost a trunk and leather goods maker, over the years, it has expanded its offerings into an array of categories for a 360-degree lifestyle experience.