Oscars leaves ABC network for YouTube streaming
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Here are the most burning questions about the Oscars moving to YouTube. From advertisements, unmoderated comment sections, influencers and more.
2don MSNOpinion
Disney Lost the Oscars to YouTube. Good?
That’s a strong number in today’s TV environment, for sure, and since the Oscars also still pull in lots of premium advertisers — and thus many millions in ad revenue — it’s not as if there isn’t still a significant upside to being the home of the event.
Every year at Gold Derby, no single event measures up to the cultural significance of the Oscars. That's why when the Academy announced a partnership with YouTube, moving the ceremony to the streaming platform starting in 2029, it was clear that such paradigm-shifting news required the kind of sober and solemn analysis that the moment demands.
The move underscores a broader migration of live events to streaming platforms. YouTube already commands the largest share of U.S. streaming television viewership, according to Nielsen. And while Netflix has acquired rights to the SAG Awards, the Oscars represents a far more significant prize: Hollywood’s ultimate brand.
YouTube has won the rights to host the Academy Awards starting in 2029. The Google-owned service outbid other offers, including one from the Oscars’ longtime home ABC, which has been hosting the event since 1976. Disney’s deal runs through 2028.
The deal taking the Oscars to YouTube could help the embattled Academy Awards hit the reset button for future ceremonies.