Ohio State Buckeyes may have the most NIL funds, but the discussion undermines coaching and player efforts in winning the ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

The ever-changing college athletics landscape is preparing to evolve yet again because of the impending House v. NCAA ...

Tom Izzo's Michigan State Spartans are No. 7 in the country, per recent polls. A team built on a strong 2023 class foundation ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with ...

There is a new app that lets fans put their money where their mouth is — and lately, UofL men’s basketball fans have been ...

The outgoing leadership in the Department of Education finally issued guidance on Title IX's application to NIL compensation.

Athletes at Minot State spend hours on the court or the field perfecting their sport and some NCAA athletes use NIL, or name, ...

Matt and Ryan Bewley had major college scholarship offers before high school. How did two NBA hopefuls end up at a junior ...

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The former Boilermakers quarterback and Super Bowl winner said he spoke to the new Purdue coach shotly after Odom's hire in ...