The season is over for JuJu Smith-Schuster and the Kansas City Chiefs after their 16-13 loss to the Los Angeles Chargers on ...

New England Patriots wide receiver Stefon Diggs debuted custom Nike Ja 3 football cleats against the Buffalo Bills.

Swoopes, a native of Whitewright, was an unusual prospect plucked out of his small, Class 2A school just 30 minutes from the Oklahoma border. He was rated as a four-star prospect and Rivals ranked him ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

There has been a lot of overdue growth in the women’s basketball sneaker game. In the 2020s, multiple WNBA players have gotten their own signature, highlighted by A’ja Wilson’s tremendously successful ...

The NFL is set to kick off two weeks of social justice initiatives across the league with the Inspire Change Weeks.

Coach Prime’s 2025 season at Colorado might be a dumpster fire: 3-6 record, shipping out talent, and looking "befuddled" on ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem to be going anywhere soon, with an e ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Former New York Giants star wide receiver Odell Beckham Jr. has people - including fellow pro athletes - talking about how to make $100 million last a lifetime.