A celebration of speed, style, and innovation, Monterey Car Week 2025 brought rare classics, hypercars, and futuristic concepts to California’s iconic coast. Every August, car collectors, automotive enthusiasts,

In Foschini’s eyes, those same customers are the reason that Car Week is the most important event in the U.S. for Lamborghini, and perhaps the most important anywhere. Given the tools of cars at hand and events, he says the brand is “able to create a 360-degree, holistic approach to Lamborghini.”

From August 13 through 17, Northern California’s Monterey Peninsula once again became the annual bellwether for the collector-car market, as the world’s leading auction houses presented masterworks through the automotive ages. The annual sales events also shine the light on emerging trends while reflecting any economic vagaries.