LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

Los Angeles Lakers forward LeBron James wears the Nike LeBron 23 "Stewie" colorway against the Phoenix Suns on December 1, ...

LeBron hit the court wearing the Nike LeBron 21 ‘The World Is Your Oyster’, a pearlescent, soft-toned colorway inspired by ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

LeBron James wore Drake’s NOCTA L’Art Bala Tech jacket in a Canyon ad, sparking buzz online. See the moment and what it means ...

As unveiled by Nike yesterday, the rollout of the LeBron 23 will reference 23 moments and storylines from the King's illustrious basketball career, spanning from his days playing for St. Vincent-St.

Cleveland Cavaliers forward LeBron James has inked a lifetime deal with Nike, ensuring that once his playing days are over, the apparel company will sell his image and brand forever. While insiders ...

LeBron James made a pivotal decision in 2003. He rejected an immediate $10 million offer from Reebok. Instead, he trusted his ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

NEW YORK -- Clutching his young daughter in his arms, LeBron James said he stands with Nike, a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar - and new Los ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...