Ford scraps fully-electric F-150 Lightning
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Ford, EV and Storage Batteries
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Ford Retreats From EVs, Takes $19.5 Billion Charge
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Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
The Ford Motor Company has announced a comprehensive consumer-driven strategy shift that aims to maximize its profit growth, and deaths are following
Ford said it plans to take on about $19.5 billion in one-time charges related to a restructuring as the automaker scales back some of its EV plans.
Ford Motor Co. announced a realignment of its long-term strategy, shifting investment toward hybrids, affordable EVs, expanded truck and van production and a new battery-storage business.
The Ford Motor Company's recent announcement regarding the near-future strategy (until 2030) includes the unsurprising bombshell of an EV truck's untimely death
The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.
Ford Motor Co. plans to repurpose its U.S. battery manufacturing capacity in Glendale, Ky., laying off all 1,600 employees at the plant as it shifts toward the rapidly expanding battery