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Cracker Barrel Revealed Reason For Logo Change

USA TODAY · 19h

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

Insider on MSN · 16h

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.

The Tennessean Nashville on M… · 15h

How much did Cracker Barrel stock drop after logo, rebranding backlash?

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one day.

1don MSN

Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

11hon MSN

Cracker Barrel co-founder fears new logo, interior changes could hurt company

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across ...

PRIMETIMER on MSN8h

"It's giving auto parts store": Netizens react as Cracker Barrel remodel picture tweet goes mass viral online

According to Fox Business's August 21, 2025, report, the online backlash regarding the restaurant chain's new simplistic logo ...

2hon MSN

Finding God in a Cracker Barrel

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

19hon MSN

Cracker Barrel joins Bud Light, Target in branding backfires

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

3h

The week in business: Airlines get sued, Cracker Barrel gets a glow-up, and grocery store shrimp goes radioactive

Tipping hit a seven-year low, Cracker Barrel changed its look, and LinkedIn crowned the top AI-focused colleges.

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