In a spot titled "Vendor Voices" promoting Bud Light's 28 college-branded cans, comedian Shane Gillis is seen sporting a longhorn-branded polo shirt, struggling to flag down a Bud Light vendor in the burnt-orange crowd. Luckily, a friend comes to the rescue and hands Gillis a cold one.

Bud Light released a new commercial featuring comedian Shane Gillis dressed in Texas burnt orange and navigating one of the most familiar fan struggles: trying to grab a beer without missing a moment of the action.

Cyclone fans can enjoy Iowa State games with cold cardinal-and-gold cans of Bud Light this football season. ISU is one of 28 college teams nationwide that are included in the new Bud Light promotion, which features team colors and logos on its limited-edition beer cans. Iowa State fans should be able to find the cans wherever Bud Light is sold.

Bud Light is bringing back its limited-edition college team cans, including special designs for Oklahoma State University and the University of Oklahoma, as part of a nationwide college football campaign with prizes and fan experiences.

And unlike Cracker Barrel, who is having their very own Bud Light moment right now, the beer brand decided that if it’s not broken, don’t fix it. Bud Light has officially brought back Shane Gillis for the upcoming football season, and this time around, it appears that the comedian got to bring along some of his friends to join him.

Bud Light unveiled NFL team cans for 27 teams for 2025 season, including Cardinals, Ravens, Bills, Lions, Bengals, Eagles, Chiefs, 49ers, Rams, Jets.

Bud Light announced Aug. 20 it is bringing back its college football team cans for the 2025-26 season. See which teams are represented.