News

Brian Niccol wants your Starbucks drink to be made within 4 minutes of ordering

While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...

Starbucks testing healthier coconut-infused cold beverages

To capitalize on consumers’ appetite for healthier choices, Starbucks (NASDAQ:SBUX) is expanding its trial of coconut ...
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Starbucks CEO Is Too Cheap

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...

Starbucks to close 80-90 locations: Here's which NC stores are on the closure list

Starbucks "Pick Up" locations across more than 20 states, totaling 80-90 stores, will be impacted. Niccol and the chain's website indicated that some locations would be closed permanently, while ...

Starbucks CEO sets new time goal for baristas making your order

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.

Starbucks’ $130 Million CEO Switch Shows Cost of C-Suite Ouster

When Starbucks Corp. tapped Brian Niccol as chief executive officer in 2024, it cited the “critical need for a transformative leader” in justifying the hire. If performance significantly improves, the ...

Starbucks closing line of stores in Washington state. See which ones

Starbucks CEO Brian Niccol said the company's pickup-only locations no longer match the coffee chain's vision for a warmer ...

Starbucks’ CEO Scored in His First Year. Now Comes the Hard Part.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...