The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things around. Niccol, who started at Starbucks in September, is seeking to make the ...

Starbucks is rolling out more changes under new CEO Brian Niccol, and the latest shift focuses on mobile orders.

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

Chipotle Mexican Grill said on Tuesday that if President Donald Trump's proposed tariffs on Mexico go into full effect, the ...

We recently published a list of Bill Ackman’s Stock Portfolio: Top 9 Stocks to Buy. In this article, we are going to take a ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

The market was left with more questions than answers about the next era of artificial intelligence. As we wait, the ...