A controversial new trade deal between the US and European Union has sparked outrage across Europe, with critics calling it ...

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably ...

A PR nightmare turned brand moment? We’ll allow it. After a viral kiss-cam incident led to the departure of its CEO and head ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

Astronomer's ad with Gwyneth Paltrow poking fun at CEO Andy Byron's Coldplay concert drama "came together very quickly," a source says, and Paltrow "felt [it was] funny enough for her to do" ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.