An insider says Apple is making smart glasses with Apple Intelligence powers, though the wearable will not be ready for a few ...

Apple continues to develop its own smart glasses, as the company looks to fend off Meta’s success in the area with a ...

A more affordable and less bulky version of the Vision Pro could appeal to consumers, especially if Apple Intelligence offers ...

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems ...

A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for ...

Apple insider reiterates smart glasses are being worked on at Apple, but likely won't arrive before Meta releases a ...

Apple is reportedly developing a pair of smart glasses, internally known as "N50," which aim to compete with Meta's Project ...

The national advertising department of the American Better Business Bureau criticized Apple's advertising for Apple ...

Tim Cook will hope that the slimline iPhone 17 Air will be a trend setter when it launches later this year, But is the new ...