Bad Bunny brought eyes to the screen like never before. The Puerto Rican pop star’s performance at the Super Bowl 2026 halftime show drew 4.157 billion views worldwide within the first 24 hours, ...

Bad Bunny's Super Bowl Halftime Show garnered over 4 billion viewers worldwide, setting a new record, according to Roc Nation.

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny's Super Bowl halftime performance generated 4.157 billion views worldwide in the first 24 hours, a new record, according to Roc Nation and the NFL.