Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Spring WebFlux is a powerful and popular framework for reactive programming in Java. Here’s a hands-on look at using Spring WebFlux with the best-in-class Reactor engine. In only a couple of years, ...

Nigel first entered the world of automotive journalism in the mid-80s, working for what was then the “bible” of weekly automotive content - Motoring News. Those were the days of tip-tap typewriters, ...

In a manner akin to a stealth operation, the Government of India pushed the Promotion and Regulation of Online Gaming Bill 2025 in Parliament as the monsoon session drew to a close. This Bill outlawed ...

The Global ABM Conference 2025 delegate brochure is packed with all the information you'll need ahead of booking your ticket. Our second ever Global B2B Marketing Agencies Benchmarking Report is back ...

The case for—and against—digital employees by Mike Seymour, Dan Lovallo, Kai Riemer, Alan R. Dennis and Lingyao (Ivy) Yuan All companies want to give their customers richer and more engaging ...

Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. by Clayton M. Christensen, Michael E. Raynor and Rory McDonald Please enjoy this HBR Classic. Clayton M.

A Chennai consumer commission ordered Skoda India and its dealer, Gurudev Motors, to refund 16.73 lakh for a Skoda Kushaq SUV sold with inherent defects, along with a Rs 30,000 penalty. The forum ...