Add Yahoo as a preferred source to see more of our stories on Google. Just like the old days, this wave of Masters of the Universe action figures is divided between the Heroic Warriors of Eternia and ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

After reporting financial results that disappointed investors, Mattel is leaning into digital gaming and entertainment strategies.

Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering ...

Click through to see the new figures and roleplay toys Mattel will release for the 2026 Masters of the Universe reboot. Credit: IGN Before it was a multimedia empire, Masters of the Universe started ...

The long-awaited Master of the Universe movie is coming this summer, and the first trailer showed just how much Travis Knight’s movie really is the old cartoon and toy line come to life. In ...

Before it was a multimedia empire, Masters of the Universe started life as an action figure line. It only makes sense that Mattel would be going all-out on new MotU toys as He-Man and his friends ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...

2026 is the year that Mattel is officially taking over the DC toyline, and while those new toys are not available in stores yet, they are finally starting to come into view. DC recently revealed the ...

The world’s number one selling toy* builds on eight consecutive years of consecutive growth by turning speed, stunts and storytelling into next-level play Mattel, Inc. (NASDAQ: MAT), a leading global ...

Mattel struggles with reliance on toys and inventory issues Hasbro's digital gaming success boosts investor confidence Mattel plans $110 million digital investment in 2026, pressuring margins The ...