Now in its third edition, the book builds on Exclaimer’s two decades of expertise helping enterprises transform everyday emails into consistent, compliant, and high-performing communications. It ...

Kentucky draws millions of visitors each year with promises of bourbon, horses, and Southern charm, but not every attraction ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

You’re spending time and money crafting marketing messages, but if you’re like most business owners, a large portion of them ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...