These formulas stay put and make lids look smoother in real life.

“Eyeliner actually becomes more important as we age,” says pro makeup artist Stevi Christine. “Lashes tend to thin over time, and a liner at the roots helps bring back that youthful fullness.” So, ...

Makeup artists have long praised the power of a good primer, but for women over 40, it’s more than just a step—it’s essential. Veteran makeup artist Erica Taylor, who has decades of experience on ...

Our hair tends to lose density and thickness as we age—and that unfortunately goes for the hair on our eyebrows, too. Luckily, the best eyebrow pencils for women over 50 can help make thinning, sparse ...

Laura Geller is a fountain of advice for women of all ages, but especially for women over 40. You see, the Laura Geller Beauty founder was a makeup artist for years before she was a cosmetics company ...

“For those of us who survived the ’90s over-plucking epidemic—plus years of mechanical stress on follicles, slower cellular turnover, and hormonal shifts—we have the perfect storm for sparse brows,” ...

The best makeup products for mature skin aren’t about chasing youth. They hydrate, smooth, and enhance what’s already there. With the right formulas, makeup can soften fine lines, boost radiance, and ...