Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

I may already have this in my cart.

Capturing the look and essence of the most popular Pokémon (and iconic video game character ), this massive, intricate, and ...

Lego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The Danish toy company was ahead of the curve in courting so-called “kidult” buyers ...

I bought a LEGO store, and in this video you’ll get the full tour. Take a look inside the space, see the LEGO sets, displays, and everything that comes with owning a store dedicated to one of the most ...

However, now that I’ve played with the LEGO Smart Brick Luke Skywalker’s X-Wing kit in the comfort of my home, turning it ...