Minecraft rival Hytale skips Steam at launch to dodge negative reviews, and its developer says it "might never need" Valve's store

Hytale says that Steam is a "great marketing tool" but not a "necessity" for its early access debut, opting for its own launcher instead.

Hytale won't be on Steam at launch, and might not ever be: 'Steam is a great marketing tool, but one that we might never need'

Hypixel Studios also wants to focus on the game, not "negative reviews from players that aren't as well-informed yet about ...