NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Today's NBA is a league of millionaires, and Michael Jordan gets as much credit for that as anyone else. MJ changed the game in the '90s, becoming a global superstar. Jerry West might be the NBA's ...

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

The NBA on NBC crew released the latest installment of its Michael Jordan interview series on Tuesday night. Titled "MJ: ...

Michael Jordan isn’t a fan of players trying to make their own new logos, especially without earning them. Michael Jordan has ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.