Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

Define a precise niche, clarifying positioning and shaping a cohesive brand voice and visual identity so your account signals value from day one without relying on existing followers.

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Doing “more with less” has become the industry’s default refrain in recent years, to the point where marketers now present it ...

Reddit user shares his emotional journey of joining a startup he loves, praising the team and work culture, but now has to ...

Lighting, high-end artwork, and architectural features are just a few of the design elements that luxury hotels prioritise to ...

Starting an online business used to mean choosing between two equally terrifying options. Go all in and hope the idea works, ...

OpenAI has introduced a major update to its image creation and editing capabilities with the launch of a new version of ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...