Hello Kitty's new Bandai mecha collectible reimagines the kawaii Sanrio mascot as a flying, fist-shooting Super Robot that ...

Kuromi's 20th-anniversary celebrations hit a roadblock after her manufacturer, Sanrio, was sued for moral rights infringement ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Hello Kitty fans and Squishmallows enthusiasts collide in the cutest possible way: Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine the ...

We are delighted to partner with Bluey. As the top-rated series for preschoolers and children, its 2025 theme of ‘Let’s Play ...