Heineken 0.0 has emerged as the world's leading non-alcoholic beer brand by identifying consumer needs and addressing the stigma around alcohol-free products.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heineken launched a global integrated Dry January ...

Heineken is focusing on innovation to counteract declining beer consumption. That includes embracing AI and boosting ...

BRUSSELS (Reuters) - Dutch brewer Heineken has launched a non-alcoholic version of its namesake beer with the aim of becoming the global leader in a part of the market growing faster than the average.

AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking habits are changing, so do we still need abstinence months like 'Dry January' and 'Sober October' in the diary to choose non-alcoholic ...

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