Adobe is calling for a blockbuster online holiday season in the United States, projecting that shoppers will spend a record quarter of a trillion dollars on the web. The forecast signals not just a ...

Vimal Patel is a seasoned professional in dietary supplement brand management, currently working with Best Naturals, where he specializes in taking nutraceutical products from concept to market.

TikTok's new US joint venture will hand over national-security related tasks to its partners, while ByteDance holds onto key ...

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of the decade.

E-commerce has never been compared to how it used to be. There are thousands of brands that are competing to have the same ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

You ordered the exact brake pads your car needs and paid for expedited shipping. Now, you're refreshing the tracking page for ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

Alibaba’s market share is shrinking amid fierce competition and costly AI bets. See here to know why we gave a Sell rating on ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Building on these changes, 2026 sees marketplaces continuing to adopt performance-based models. Marketplace economics will ...