Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

TikTok's new US joint venture will hand over national-security related tasks to its partners, while ByteDance holds onto key ...

You ordered the exact brake pads your car needs and paid for expedited shipping. Now, you're refreshing the tracking page for ...

Building on these changes, 2026 sees marketplaces continuing to adopt performance-based models. Marketplace economics will ...

Alibaba’s market share is shrinking amid fierce competition and costly AI bets. See here to know why we gave a Sell rating on ...

Alphabet Inc. (NASDAQ:GOOGL) is one of the best stocks to buy according to Seth Klarman. As of December 12, the average price ...

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of the decade.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Walmart has turned a decade of digital experimentation into a decisive growth engine, riding an e-commerce boom that is ...

Sands Capital, an investment management company, released its “Sands Capital Global Growth Fund” third-quarter 2025 investor ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...