In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

How dull would our world be without adjectives? You know, those handy words or terms we use, as Webster says, to "modify a noun." Indeed, without the descriptive power of an adjective, a noun is ...

The answer is they were all invented by William Shakespeare in order to add detail to his scripts. When the exact word he wanted wasn’t available, he would quite often combine verbs and nouns to ...

It is a lovely warm August day outside, and I am wearing a green loose top. Does the second part of that sentence sound strange to you? Perhaps you think I should have written “loose green top.” ...