Madness is almost here, and while all eyes will be focused on the coaches and players, we must not forget the most important ...

It's not just athletes getting sponsorship deals. Cy, the Iowa State mascot, landed a NIL deal with Duke Cannon's "Earn Your ...

This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in ...

Before the ACC Men’s Basketball Tournament kicks off Tuesday at the Spectrum Center, team mascots took part in a go-kart race ...

On the opening day of the Big East Tournament, Providence was done by dinner time. The eighth-seeded Friars never led and ...

The resurrection of EA Sports' College Football franchise was a video game awakening in 2024. It had been over a decade since ...

Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...

Today, Smith students have reignited the drive for selecting a new moniker and mascot—a process begun several years ago but ...

And local fans will have two days of games to watch or attend as The AMP hosts a part of the tourney on March 20, 22 ...

After no team within 700 miles of Charlotte played in the Wednesday night session of the ACC Tournament, Duke, UNC and Wake ...

College Football 26 will be released this summer, but the deluxe edition cover was leaked on Wednesday, giving hungry fans a sneak peak.