At this point, it’s probably one of the most talked about video clips in the world. The Coldplay kiss-cam couple, Andy Byron and Kristin Cabot, were made instant, albeit undoubtedly unwilling, ...

Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...

SPIDER-MAN is going Scottish for the next instalment of the Marvel franchise. My film insiders told me the next movie, Spider ...

When a scandal goes viral – as it recently did for the former chief executive of IT company Astronomer at a Coldplay concert ...

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

Astronomer's ad with Gwyneth Paltrow poking fun at CEO Andy Byron's Coldplay concert drama "came together very quickly," a source says, and Paltrow "felt [it was] funny enough for her to do" ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

Argentine soccer player Lionel Messi was spotted at a Coldplay concert in Miami on Sunday, July 27, 2017, but he was not followed by the "Kiss Cam". The Argentine star took advant ...

We all remember when, at a Coldplay concert, a kiss-cam moment put an obscure tech startup, Astronomer, under big watch. They ...

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and ...