The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

Walnut reports 49% of tech executives report that AI is enabling marketing teams to own more of the buyer relationship.

Younger B2B buyers want modern, tech-enabled experiences, while older generations are more prone to traditional paths.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

AI is turning training catalogs into smart learning ecosystems that personalize skills, predict needs and help institutions ...

The demand for skilled professionals in the digital world is growing rapidly. With businesses increasingly relying on online ...

AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. The post ...

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...