Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use the service.

Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

Alexa+, Amazon’s upgraded, generative AI-powered version of its Alexa assistant, is available to all U.S. customers as of Wednesday. The company said that the AI feature will be free to Prime members ...

*Amazon’s AI-enhanced assistant, Alexa+, is now being rolled out nationwide, with users receiving the upgrade automatically as the trial phase comes to an end. The enhanced assistant marks a major ...

AI efficiencies promise to transform Amazon.com, Inc.'s $200 billion-per-year logistics network. Click here to find out why ...