Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...
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