A measles outbreak is spreading across the South Plains, with 90 reported cases. Public health officials are urging residents to get vaccinated to help prevent further spread.

Gaines County schools have among the lowest vaccination rates in Texas. The measles outbreak there is a portent for the rest of America.

The measles outbreak near Lubbock is entirely preventable, the result of falling vaccination rates spurred by misinformation and the short memories of

The number of measles cases in Texas has grown to 90 with two more West Texas counties reporting infections, according to the state health department update on Friday.

With Lubbock seeing its first measles case in decades, health officials are warning individuals again of the rising number of cases in region.