According to a June 2025 Dentsu report, over 62% of large Indian advertisers are now testing at least one aspect of a hybrid ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

Brands like Bold Care, Vastrado, Veeba, Spinny and Pop UPI have found themselves back in the spotlight as old content ...

A day after several Pakistani celebrity social media accounts briefly became accessible in India, they were once again ...

Despite a slight deceleration from the 10.3% growth seen in 2024, search advertising will continue to command a robust 15% ...

Aniruddha Basu has worked with agencies like Rediffusion, Wunderman Thompson, Ogilvy & Mather, among others, in the past ...

Nissan has announced a key leadership transition in its India operations. The company has announced that Saurabh Vatsa, ...

The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features ...

Social commerce unicorn Meesho has officially entered the IPO arena, filing a confidential Draft Red Herring Prospectus (DRHP ...

At its core, The Arc is built on the idea of mapping the 'arc of history' that defines how economies shift and industries are ...

In a market then dominated by multinational agencies like JWT, OBM, and Lintas, Rediffusion carved out a distinct identity: a ...

Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from ...