CRM Buyer

Customer Service Company Warns of Tsunami of Post-Holiday Returns

Retailers are bracing for a predicted post-holiday surge in returns that could strain customer service teams and CRM-driven ...
CRM Buyer

New Nimble Unified Marketing Cuts Costs for SMBs Without Tech Bloat

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing ...
CRM Buyer

New Intuit AI Suites Promise Faster Deployment and ROI

With new Accountant and Enterprise Suites, Intuit aims to reduce deployment time, boost productivity, and modernize how ...
CRM Buyer

AI-Native CRM Platform Aurasell Targets a Broken GTM Stack

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have ...
CRM Buyer

Customer Loyalty Hinges on Trust in a Privacy-First Era

Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands ...
CRM Buyer

How AI-Driven CRM Cuts Costs and Boosts Engagement

Integrating CRM platforms with artificial intelligence (AI) can significantly reduce labor costs by automating repetitive tasks like data entry, lead qualification, and customer segmentation. By ...
CRM Buyer

Selling to a Bot: AI Buying Agents Are Reshaping B2B Sales

Agentic AI is poised to advance beyond serving as a digital assistant to becoming an independent purchasing agent for businesses. According to audit, tax, and advisory services firm PwC, 79% of ...
CRM Buyer

Human-Guided AI Gives CRM Teams Workflow Control and Better Outcomes

Agentic AI is shifting CRM from simple automation toward collaborative workflows, where AI handles routine tasks and humans apply judgment, context, and relationship-building. Rather than replacing ...
CRM Buyer

2025 Looks Like Another ‘Meh’ Year for CX

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...
CRM Buyer

Flashy Customer Experience Technology Alone Can’t Get the Job Done

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...
CRM Buyer

Oracle Reinvents How Generative AI Makes CRM Work Better

Oracle announced three significant artificial intelligence (AI) overtures with a heightened focus on CRM and service this week at Oracle CloudWorld in Las Vegas. On Tuesday, Oracle released details of ...
CRM Buyer

Robotic Letter Writing Lends a Hand to Personalized Marketing, CRM

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The ...