From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

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Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

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Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

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For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

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The global adtech player VDO.AI has launched cricket-themed ad formats that promise to deliver up to 3x consumer engagement for the IPL-themed campaigns for brands. As the IPL momentum mounts, VDO.AI ...

As the mobile gaming industry is evolving and entering a new phase of growth following rapid expansion and correction, gaming apps are looking at driving more revenue from their existing users. While ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs ...