Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. A marketing retainer is a long-term ...

Florida has allowed stem cell treatments that are not approved by the FDA. The Republican-governed state joins the growing list of states allowing non-FDA-approved stem cell treatments. Here’s ...

John F. Kennedy once said, “There is no experience you can get that can possibly prepare you adequately for the presidency.” There’s no doubt that being U.S. president is a challenging and often ...

The college application process is multifaceted, and there are a number of factors that come into play when a candidate is accepted or denied. Test scores, personal statements and extracurricular ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential ...

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

How do you handle pressure at work? Being able to deal with pressure in the workplace is a highly sought-after skill. Statistics show that as of September 2022, over a third of U.S. employees (36%) ...

Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how are more important assets than physical infrastructure ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...

This week, co-host Deanne Bell meets with Johnny, the inventor of X-Suit, a pneumatic tourniquet device designed to combat blood loss on the battlefield. As a veteran and former combat medic, he was ...

At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your referral program up and running isn’t hard—all you need is some inspiration ...