Dak Prescott has a unique logo on his jersey during NFL games. The Dallas Cowboys quarterback is now in his tenth year in the ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

The “new logo is going away,” Cracker Barrel confirmed to USA TODAY in an Aug. 26 statement, indicating that it would go back to its “Old Timer,” which depicts a man called “Uncle Herschel” sitting in ...

Cracker Barrel faced backlash after revealing its new text-only brand logo on Tuesday in the wake of a controversial modern ...