Walmart and Vizio are lifting the curtain on their strategy as a newly unified sales platform. At a NewFronts presentation ...

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

Walmart and Vizio are taking their retail media ambitions to the IAB NewFronts stage this week, revealing campaign data, new platform integrations and a content deal with L’Oré ...

Walmart has acquired Vizio for $2.3 billion. The attraction to Vizio was based on its advertising software. WalMart acquired Jet.com in 2016 and shut it down just a few years after buying it. Back ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart is buying a TV maker. Amazon recently rejiggered the price for its streaming service. What ...

Walmart Inc.’s WMT third-quarter fiscal 2026 performance highlighted a sharp acceleration in its global advertising business, raising an important question about whether ads are becoming a more ...

Advertisers are demanding proof of performance to justify their streaming investments. In response, streamers are inking deals with retail media partners that promise closed-loop attribution. The ...

Walmart CEO Doug McMillon emphasized Walmart’s unique advantages for advertisers. To connect the dots for advertisers, Walmart plans to acquire TV maker Vizio for $2.3 billion. Impressively, is global ...

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BENTONVILLE, Ark — Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon. If completed, the deal would ...

Walmart (NYSE: WMT) is one of the largest retailers in the world. It has achieved massive success with its large format box stores, Sam's Club stores, and its smaller grocery store locations. But that ...