Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

There’s always been a significant difference in the low-light video and photo performance on iPhones. But a recent holiday really highlighted for me how dramatic that difference has become, especially ...

In order to displace an incumbent technology, a new technology must provide significant benefits to users. Streaming video provides greater flexibility, more content and new viewing and engagement ...

The marketing world moves a mile a minute, and it can be hard to identify what trends will dominate the landscape. Just like when programmatic advertising took the marketing world by storm in 2017, ...

TV advertising, across both traditional and streaming environments, has long been a go-to for reach and brand building. But is it living up to its potential as a full-funnel performance driver? In ...

Many customers and providers think service-level agreements cover reliability and availability. This is true, but incomplete. An SLA needs to cover every component of the connection, including ...