Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high costs and best practices.

Jul. 22—After a hiatus that lasted nearly two decades, EA Sports has announced the return of the college basketball video game franchise. The game is set to be released in 2028, and it has been ...

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.

Today’s partnership promises to accelerate the development of AI-native games, with its multi-agent AI stack set to run ...

A newly released Google Cloud survey revealed that 87% of developers are now using AI agents to streamline and automate tasks ...

EA Sports vice president of business development Sean O’Brien said the company is for the challenge to get back into college basketball.

The Haunting of Joni Evers, the debut video game from Springdale-based indie developer Causeway Studios, released on Jan. 13 for PC and Mac on the digital distribution platform Steam. “We want ...

More video game developers are unionizing. The newly-formed United Videogame Workers union wants to protect them from layoffs ...

AI is proving an unsuitable substitute for video game guides and one indie developer has highlighted exactly why it doesn’t ...

We all know some underrated studios, but few as these ten criminally underrated video game developers.

Some of these games have been in development for so long, fans worry they might never see the light of day. But so far, they're not canceled.