By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across the world’s premier club competitions ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
Campaign Middle East on MSN
NBA, Coca-Cola ink multi-year global marketing deal with Sprite as official drink
The National Basketball Association (NBA) and The Coca-Cola Company have revealed a new global marketing partnership, ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...
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