The streamer is rolling out a stat it calls monthly active viewers. By Rick Porter Television Business Editor Netflix is rolling out a new advertising metric that it says shows the wide reach of its ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

This is read by an automated voice. Please report any issues or inconsistencies here. Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads as it looks to tap into ...