The NBA legend's endorsement portfolio is one of the most lucrative in sports history. Over the course of Jordan's career, he ...

BMX athlete and designer Nigel Sylvester presented Jordan Brand president Sarah Mensah with the FNAA 2025 Brand of the Year ...

Michael Jordan delivers a blunt reality check to today’s NBA stars, criticizing their obsession with branding over on-court ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

NASCAR is being sued by two racing teams in federal court, one of which is co-owned by NBA legend Michael Jordan, alleging ...

Bird believed that people had been so enamored Jordan's skills that they had already overlooked his toughness, especially ...

The NBA hall-of-famer, who co-owns a Nascar team and argues the company is making it hard to turn a profit, attended the ...

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

Miami Heat legend Dwyane Wade weighed in and shared his opinion on the NBA’s greatest-of-all-time debate between LeBron James ...

Candace Parker reflects on her fandom for the Chicago Bulls and how Michael Jordan wasn't even her favorite player.

A federal antitrust trial involving NASCAR pushed into its second day on Tuesday, with much of the attention centered on 23XI ...

In a recent interview, an NBA legend compared Shai Gilgeous-Alexander to Michael Jordan, the Chicago Bulls legend.