AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy in their content.

With the experience I have developed as a musician and a chess player, I have composed a strategy that alters the marketing journey into art. By combining procedure, art, content, and technology ...

Independent artists and major labels are leaning into marketing automation for solid returns on investment today and into the future.

Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is ...

What’s the secret behind top brand’s marketing campaigns that micro-targets their worldwide consumers with hyper-personalization? Well, the secret is – marketing automation. Recently, a F&B ...

4 Marketing Automation Strategies to Maximize Efficiency and Profitability As seismic shifts continue to change digital marketing, embrace automation to stay one step ahead of competitors.

Marketing automation can free up your employees to get more creative.

While there is success in the appropriate use of digital marketing automation, it carries significant downsides.

Marketing automation has many uses, one of which is to send campaigns at certain times that drive certain behaviors.

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.