Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Ads (AMZN) and Netflix (NFLX) announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad ...

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent ...

Amazon Ads and Netflix have partnered to allow brands using Amazon DSP to book ads on the streaming video platform.The ...

Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to ...

Macy Meyer is a North Carolina native who graduated from UNC-Chapel Hill with a BA in English and a second BA in Journalism. Macy is a Writer on the CNET How-To team, covering a variety of topics, ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...